This weekend, Warner Brothers had their panel at Comic Con, showcasing several of the major films they have coming in the next year or so, including several DC Comic projects. The Batman v Superman: Dawn of Justice trailer went live on youtube for the world to see. But the Suicide Squad first look didn’t. Of course it didn’t take long until some fan who used his phone to upload it to the internet.
“We have no plans currently to release the Suicide Squad footage that leaked from Hall H on Saturday. It’s unfortunate and ultimately damaging that one individual broke a long-standing trust we have enjoyed with our fans at the convention by posting early material, which, at this point, was not intended for a wider audience. We are still in production on Suicide Squad, and will have a big campaign launch in the future. Our presentation yesterday was designed to be experienced in that room, on those big screens!”
– Sue Kroll, President of Worldwide Marketing and International Distribution for Warner Bros.
Ms. Kroll released the above statement, after word of the leak got out.
Well, that didn’t last long because look what they just uploaded to their Youtube channel.
Warner Brothers were not the only one upset. Word is the folks from Fox were also upset that their trailers for Deadpool and X-Men: Apocalypse also managed to slip onto the web (Fox has still not released any official hi-res/HD version).
The question to ask is, Should studios attempt to prevent such leaks? Is it Comic-Con’s responsbility? Is it even reasonable to think such material, screen for publicity reasons, shouldn’t make it to general public? In the case of these three trailers, where the word of mouth was positive) are leaks a bad thing? Reports say that all three pirated videos were made specifically for the Comic-Con audiences, and all three projects are still in the works.
If such leaks continue in the future, do you think studios will stop making special presentations for Comic-Cons? That’s the threat Kroll and others are making. Two years when presenting a first look at the upcoming 50th Anniversary special of Doctor Who, showrunner Steven Moffat made a similar threat, saying the show would not bring any more exclusive content to Comic Con, if the material shown leaked to the internet, and amazingly it worked. The material never surfaced (believe me, we looked!). But are such threats fair in this day and age?
What do you think?